Ford announces price hike of up to $8,000 for all-electric Mustang Mach-E

The electric vehicle market is in short supply due to the shortage of raw materials and the increasing number of customers choosing to buy electric vehicles. In April, Tesla raised the price of some of its Model 3 models in the U.S., and recently, Ford raised the price of its electric vehicles as well.

On Thursday, Ford announced that reservations for the 2023 Mustang Mach-E will reopen on August 30, but due to "significantly increased material costs, continued tightness in key supply chains and rapidly changing market conditions," the MSRP (Manufacturer's Suggested Retail Price) of the electric SUV will The MSRP (Manufacturer's Suggested Retail Price) for the electric SUV will increase by up to about $8,000 (about 54,800 yuan). Ford said that customers who have previously placed orders will not be affected by the price increase.

In addition, since Ford's suggested retail price does not include a delivery fee of about $1,200 (about $8,220), the cheapest all-electric Mustang, the Mach-E, will cost nearly $50,000 (about $342,500).

Along with the price increase, Ford has added a number of new selling points, such as increasing the range of high-end all-wheel drive models by 13 miles to 290 miles (about 466.71 kilometers), making Ford's Co-Pilot360 driver assistance technology standard on all Mustang Mach-E models, and offering BlueCruise automatic driver assistance and 360-degree camera systems on select models. The 90-day trial of the BlueCruise self-driving assistance and 360-degree camera system will be available on some models.

On August 9, Ford said it would reopen pre-orders for its new F-150 Lightning electric truck, but again due to "significantly increased material costs, continued tightness in key supply chains and rapidly changing market conditions," the vehicle's price was increased by 7-18 percent, with the lowest trim level starting at The lowest version starts at $46,974 (about RMB 321,800), about $7,000 (about RMB 48,000) more than Ford executives initially touted for a starting price of less than $40,000 (about RMB 274,000).